I’m always amazed at people’s unawareness of their digital identities. Like me, myself and I, with my own! I give so many interviews on the subject and still I forget to once in a while google my own name and check which picture people actually get of me once they do the same with the name Sonja Catani (Yeah you got me there, I repeated my own name with a link in this post, hoping that it would give me a better indexing on Google). But seriously, do this more often with your own name, all of you! Google! Look at your google results and remember that one of the first things people do when they want more information on you; is to google your full name. If you’re “unfortunate” like me and happen to be alone in the world carrying an unusual name, then pay close attention to the following.
As my Google+ profile will tell you in the “introduction” section; Google+ tells me to put something here so that you know you’ve found the right Sonja. Well a good hint would be if you looked for Sonja Catani, then you’ve found her. As I know there’s no-one else with the same name out there. Which is both scary and evidence enough that my mother seems to be one of the only people who likes this funny name Sonja.
That’s a good start, you’re alone carrying a funny name – put up a Google+ profile, obviously Google likes it. But also, put up twitter, FaceBook, LinkedIn, Blogspot, Pinterest, Tumblr. and WordPress profiles. You don’t need to do like me, share all your innermost desires about interiour design or your favourite pictures on Instagram. Still – just do it – build your own brand awareness and digital identity.
It doesn’t have to fit your IRL identity. You can choose what you give out. You can be who you are. But whatever you do, don’t ignore it. Your digital identity is as important as how you present yourself in real life!
I’m happy to be known as:
“Social multitasking twittering word-loving sms wizard. Local champion as Champagne cork colletor” (Google+) – otherwise no-one would know that I acctually have a collection of champagne corks and a few hundred thousand sms’es saved on my TimeMachine.
or
“I’m serious in everything I do – therefore I find humor a great tool. Do more, faster & better! Favorite word: Thank You! Warning: tweets private & personal” (Twitter) – otherwise people might actually think I have a terrible humor and wouldn’t be able to chew chewing gum and walk at the same time whilst tweeting, sending sms’es and doing a bunch of other things in a quick pace and screaming Thank You to most passing strangers!
Imagine a life like that – all fun and laughters, work hard, play soft – and no digital identity to show for it.
So get out there and create your own digital identity! Otherwise you might have to introduce yourself through a Rolling Stones song:
“Pleased to meet you
Hope you guess my name
But what’s puzzling you
Is the nature of my game”